Themenschwerpunkt: Social Media Strategy
Themen: social media strategy training, social media in banking, social media alignment to business goals, social media maturity assessment, social media for c-level executives, social media strategy
Kamales Lardi of Lardi & Partner Consulting is a management consultant with extensive experience in various industries. Based on her work with clients, she analysed the pre-requisites for social business success and developed the Social Media Strategy Framework. The framework is presented in her new book “Social Media Strategy – a step-by-step guide to building your social business” authored in collaboration with the Zurich University of Applied Sciences (ZHAW). Kamales consults with well-known European companies and is a lecturer at ZHAW School of Management and Law.
Vorträge / Referenzen:
Social media strategy overview and approach to linking social media initiatives to business goals.
Presentation for a global bank in Switzerland on an introduction of social media, application of social media in the banking industry and some key rules for social media use in banking.
Description of how social media could be applied in customer service and description of the Eurail case example.
Presentation to the members of Swiss CIA on application of social media and social data for competitive intelligence and market analysis.
Presentation at the BeeSocial event organised by Beekeeper.ch. The presentation defined a clear approach in order to successfully engage with customers and eventually translate those interactions into meaningful business value.
Presentation at the Swiss Association of MBAs entitled 'Social Media
Medium' (similar format to Ted Talks).
Presentation at my book launch event entitled 'Linking Social Media to Business Goals', covering an overview of the social media strategy framework.