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Business Development is for many people a confusing term. Is it sales? Or partner relations? Strategical planning of advertising activities? In fact, it is a bit from every department. To be successful in this area, it is vital to be open for new ideas and enjoy networking. But how can you build an effective strategy? I will be happy to enlighten the details.
After successful graduation from Humboldt University in Berlin I learned the basics of online marketing at a start up company and then moved towards a media house where a became responsible for the key accounts in the marketing department. My first education in philology helps me to get through to people with precise and inspiring advertising messages not only to the end customers but also on the B2B level. At the present moment I am working on expanding a digital marketing agency from Berlin.