My twitter handle:
brand marketing brand storytelling brand strategy brand value branded environments community building consumer trends content strategy cultural coding destination marketing dritte orte ehealth food trends trends und megatrends
German English French
Examples of previous talks:
The Romantified Self
Big Data has become a ubiquitous term, yet it remains poorly understood. In brief, Big Data is intelligence, it’s the classification and organization of the most pertinent trends in the digital world. It adds priceless clarity and rationale to digital achievements, strategies, and conversations. It can act as a guide to defining new products and services by highlighting gaps in the market.
In this space we are seeing the co-existence and co-operation of rational left-brain thinking and creative right-brain thinking. They are working toward the same goal: Designing Romantic Brands In The Big Data Age.
Building identity in the Digital Age.