Main focus: Storytelling
Twitter handle: @ineshaeufler
Languages: German, English
Topics: marketing, film
I help people to find and create stories for companies, brands and products.
I have worked as a script consultant in the tv and film industry for more than 10 years now, collaborating on films that premiered at big film festivals and German speaking tv movies that are in the Top 10 of ratings in Germany. 2013 I developed the new storytelling format "Story Running" with Runtastic.
I have adapted the tools for emotional storytelling used in screenwriting for marketing.
I realized that a lot of companies and brands can perfectly describe the features of their products and services, but they rarely use the emotional values to communicate with their clients and customers. But this emotional core is actually the fundament for communicating a revelant emotional experience of the customers.
Storytelling can also be used to create a vivid image of the target group by using character descriptions and dialogues.
I am talking about my knowledge and methods for storytelling and marketing at conferences, universities and in house seminars.
Get in touch with me, tell me your story and we will find a talk or seminar format for your needs.
Examples of previous talks / appearances:
In 2013 I developed a new storytelling format with the sports app company Runtastic, called STORY RUNNING.
This is a video of the product presentation at the Pioneers Festival in Vienna in October 2013.
My part of the presentation starts at mins.9:05.
Die Castmates Chris Dohr und Georg Csarmann laden regelmäßig Filmexpert*innen zu ihrem Podcast ein. In Episode 18 war ich zu Gast und wir haben über Filmdramaturgie, spannende Figuren und neue Storytellingformate wie Runtastic Story Running gesprochen.
Was macht eine Filmdramaturgin im Fernsehbereich? Welche Prozesse gibt es bei der Arbeit zwischen Autor*innen und Produzent*innen? In diesem Talk erzähle ich über gute und auch schwierige Prozesse bei der Fernsehfilmentwicklung.