Maren Ingrid Kropfeld

Sufficiency Researcher and Lecturer

Main focus: Sustainable Business Models

Twitter handle: @mareningrid


Languages: German, English, Norwegian

City: Karlsruhe, Germany

Country: Germany

Topics: marketing, sustainability, sustainable development

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

  Willing to talk for nonprofit.

Personal note:

Sustainability is my passion. Sustainability is the future. And there will be no sustainable future without sustainable businesses. The path won’t be easy, but the sooner we acknowledge that sustainability is a win-win-win strategy, the better we are prepared for the present and the future. So what are we waiting for?


I am a freelance lecturer and editor and currently pursue my PhD at the University of Oldenburg. My research focus is on sufficiency-based business models.
My origins are in Middle Franconia, Germany, my current home is Karlsruhe, and my heart is European. I try to live a sustainable live that‘s fun and can be an inspiration for my community. After having studied Intercultural Management and Communication at the Karlshochschule Karlsruhe and finishing my Master‘s degree in Management at ESCP Europe, I worked briefly in the industry before deciding to follow my passion and to start my own PhD project on sustainable business models. I am asking myself how businesses can help us to consume less – and thus, more sustainably. Further focus topics in my research and teaching activities are the Sustainable Development Goals, post-growth, sustainable consumption and social practice theory.

Examples of previous talks / appearances:

WENIGER Konsum – Das Geschäftsmodell des Genug

Vortrag im Rahmen der Vortragsreihe WENIGER 2021 mit Tobias Froese zum Thema Postwachstumsgeschäftsmodelle und Suffizienzmarketing in der Outdoor-Branche

This talk is in: German
Speakerin auf dem 1. Kongress für sozialen Konsum

This talk is in: German
Interview zu Greenwashing in der Brigitte BE GREEN

Interview mit Jana Braumüller rund um das Thema Greenwashing von Unternehmen und wie wir als Konsument:innen erkennen, ob ein Unternehmen tatsächlich nachhaltig agiert

This talk is in: German
Podcast-Interview zu Suffizienzmarketing

Interview mit Vreni Frost im Podcast "Man lernt nie aus" rund um das Thema Suffizienzmarketing

This talk is in: German
SIEVERS Inno Night: Green Innovation

This talk is in: German
So funktioniert Kleiden ohne Leiden

Panelistin beim Forum für Nachhaltigkeit zum Thema nachhaltige Mode

This talk is in: German
Interview for the New Business Models Conference 2021

Interview on my research for the NBM Conference 2021

This talk is in: English